This Week's Learning Outcomes
At the end of week, students should be able to:
Understand the overall concept of Branding -- creating a logo and applying it
Start on a brochure design -- our most complicated "mix" of typography yet. For now, we have been doing (mostly) single things. Posters, Books, Logos...
Learn about "x-heights" in typography. We will do this specifically with studying the difference between ITC (International Typeface Corporation) and the oldstyle type
Learn about Herb Lubalin, who is one of the most important figures in modern day typography and design
Files, Media, and Resources
This week we will start on brochure design download. Read the instructions carefully. It's cool subject matter. Here is the assignment for the Varvatos brochure: Brochure Assignment Varvatos FALL 2019.pdf download. If you need to see what the store is like, go here: https://www.johnvarvatos.com/storedetails?StoreID=3008 (Links to an external site.) . If you need some information on grids, you can find it here: https://www.johnvarvatos.com/storedetails?StoreID=3008 (Links to an external site.)
VIDEOS TO WATCH AND SOME READING MATERIAL
Watch my video on Herb Lubalin here (he gets a full 21 minutes!)
Watch this video on saving "Gastrotypographicassemblage":https://www.youtube.com/watch?v=w8O3X_VfUVo (Links to an external site.)
Watch this old clip about "Gastrotypographicassemblage": https://www.youtube.com/watch?v=gQkP-oPqwrI (Links to an external site.)
Watch this newscast about "Gstrotypographicassemblage":https://www.youtube.com/watch?v=pBrgBMfWAwo (Links to an external site.)
Read about Herb Lubalin on a special commemorative Cooper Union website commemorating his 100th birthday: http://www.lubalin100.com/day-5/ (Links to an external site.)
Read about x-heights -- ITC vs Oldstyle downloadtype here: ITC_Oldstyle.pdf download
